Background and Problem Statement
I spent my summer in the heart of Michigan at a marketing agency, Organic Inc. as a User Experience Intern. My team and I worked with Kimberly Clark on their baby care products. The task was to identify and explore actionable best in class CRM and social innovations for their Pull-Ups and GoodNites brands. The goal was to make it clear for the parents for when to transition from one product to the next between the three baby care products.