My fascination for Instagram comes from my start-up. I am curious to find reasons why users get deeply involved with social networks as Instagram, Facebook or Twitter. Moreover, what makes only certain networks insanely successful and addictive? Instagram has recently gained tremendous popularity. It is everywhere from my friends posting their selfies to seeing Instagram posts on my Facebook feeds. Researching further I found it is fastest growing social network in the world that has even surpassed Facebook’s record for the number of new users. My curiosity started to grow and find more about Instagram.