Have dumplings for dinner today

Evento - IOT Concept


Design task

Party assistant: How do you make ad hoc event coordination as convenient and comfortable as your daily routine? Detail a digital service that provides individual assistance for attendees of a group social event such as a night out for dinner and a movie.


Design inspiration

  • Follow the user and everything else will come along
  • Users should not struggle to find information. The system should be able to provide information before users even ask for it
  • Create an experience that engages with multiple senses (Five senses + Humor + Extra Intelligence)
  • Take them through a journey, how they interact with technology before, during and after the event
  • Surprise them and delight them


Quick overview

Evento is an event co-ordination app concept that uses machine learning to understand and integrate user preferences and attitudes. Evento analyzes information from social media content (posts, likes and interaction), use of other apps (iMessage, Instagram, Whatsapp, Yelp), internet search history, purchase patterns (both in-store and online) etc. to present information user will be needing in advance.

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Process

Research questions

  • Who are primary stakeholders? Who are the different stakeholders?
  • Users should not struggle to find information. The system should be able to provide information before users even ask for it
  • Create an experience that engages with multiple senses (Five senses + Humor + Extra Intelligence)
  • Take them through a journey, how they interact with technology before, during and after the event
  • Surprise them and delight them


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User interview and affinity diagram

I kick started the process by doing quick user interviews. I interviewed two potential users, one of my friends who organizes and goes to events and the second one was a hallway interview where I randomly asked a person for a quick 5 min interview. I asked them open ended questions to find and learn their attitudes, goals and behaviors with co-ordinating and going to ad-hoc events.


Key findings from interviews and industry trends

  • Users highly value personalized invites. They want to feel exclusive and important when receiving an invite
  • Users are more likely to attend an ad-hoc event if their close friends or someone they would like to spend time with is also coming to the event
  • Users deeply care about the venue, type of activity, price and food
  • The trend is increasingly shifting towards tailored and personalized services

Persona from interviews

I consolidated the interview findings to create persona Natasha (invitee). The primary purpose to have Natasha was to experience event co-ordination by being in her shoes and eliminate personal biases when looking at the problem.

  • Masters student at the School of Music at the University of Michigan
  • Works part-time job at the University admissions office and teaches music lessons
  • Very hectic schedule, goes out once a week, mostly on the weekends
  • Her favorite places are the local bars and eateries around the community

Journey mapping

I used journey mapping to discover Natasha's emotional landscape as she interacts with the app and her environments. This helped me to discover the key opportunities for understanding the relation between the world she interacts with and Evento and finding the key opportunities for deepening those relationships.

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Design Solution

Product highlights

  • Tailored and personalized information: Sends personalized invites, shows user's close friends who will be attending the event, ways (Uber, Carpooling, Public Transportation) to reach the venue, deals on favorite menu items, expected bill for the night (keep scrolling to read the interactive story for more)
  • Connected Cars: Car picks the user up as soon as they are ready, the car knows when the weather is cold and auto-warms up, knows user's favorite radio-stations, gets ready as soon as the user completes paying the bill
  • Augmented Reality: Helps find friends in a crowded bar through use of augmented reality
  • Cares for the community: The app is free of charge but donates 50 Cents for the transaction per night
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Read Full story and design solution



Hi-fidelity mocks


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